Villa Camellia
What we did
- Preliminary discussions to understand what the owner wanted to convey
- Semantics study over the new slogan: adequate choice of words
- Redefining brand identity
- Stylesheet elaboration, typefaces research and comparison
- Linking the corporate facet of the business with the owner's personal view over the brand through the decision of designing a monogramme
- Hand-sketching of different monogramme approaches
- Digital pre-design and design of 5 proposals
- Selection of the most efficient proposal
- Refining of the black and white version of the logo
- Colours research and study
- Designing the coloured version of the logo
- Creation of a graphic charter for the new visual identity of the villa
Website
The Context
Creating a strong visual identity, especially a logo, is an important part of promoting your brand and establishing a professional image. Our client's previous visual identity didn't reflect the villa properly. Furthermore, the previous logo hadn't been designed properly, it was more of a wood engraved inscription which couldn't be used efficiently to promote the villa on any website or social media account. Therefore the client commissioned us for our love of the details, and anything custom but also because of the fact that we had previously worked on the promotion of luxurious residences. The fact that we are also working in France, and native French speakers has allowed us to work on the semantics of the brand, from the actual slogan definition to the texts which we then drafted for the website of the villa.
Challenges & Objectives
Our client, Villa Camellia, on Syros island, Greece, commissioned us with the redesign of their old logo; the client knew how to describe in pertinent terms the product/services and its target audience which is, tourists coming mainly from Europe and French-speaking areas. This of course resulted from the actual clients tendencies of the villas as well as from the client's upcoming collaboration with platforms such as the one of TUI and Expedia.
The Solution
We did research and benchmark with French terms and expressions -in terms of SEO- to find a strong and expressive at the same time slogan, to add an appealing call to action to the name of the villa. This had to match of course the actual architectural style of the house, which is the one of a cute stone south of France cottage, usually found in Provence and called a "mas".
Using the brand's values and personality we've created a logo that would accurately represent the actual brand, in terms of colours, fonts and style.
By creating a cohesive and memorable visual identity, we've helped the brand stand-out and establish a professional image to ensure consistency across all marketing materials and channels.
