A brief summary on how to design a logo! Although we usually don't like to advertise here comes the time where we like to refer to someone else's work, especially to sony's VAIO logo! Vaio is a great example of having a hidden meaning within your logo, so hidden that we only picked up on it recently! The logo integrates the ideas of analog and digital technology into one, using the V and A to represent an analog wave, and the I and O to represent binary from the digital world!